Our Sweet Spot

Who We Serve

MainSquare is purpose-built for the Lower Middle Market — established, profitable businesses with the scale to create real enterprise value and the ambition to maximize it.

Annual Revenue

$5M – $50M

Businesses with proven revenue scale and market presence

EBITDA

$1M – $10M

Profitable companies with meaningful earnings to protect and grow

Market Segment

Lower Middle Market

The most underserved segment in the M&A and value-creation ecosystem

Why the Lower Middle Market?

LMM businesses are sophisticated enough to benefit from institutional-grade operational rigor, yet underserved by the advisory ecosystem that typically focuses on larger deals. MainSquare bridges this gap — bringing PE-style value creation tools and expert networks to the businesses that need them most.

Proven business models with recurring revenue

Strong local/regional market positions

High potential for multiple expansion through operational improvements

Industries We Serve

We work across a broad range of industries where operational excellence drives enterprise value.

Business & Professional Services

Accounting & bookkeeping firms
Marketing & advertising agencies
IT consulting & managed services
Engineering & architecture firms
Legal services & law practices
Financial advisory & wealth management

Construction & Trade Services

General contractors & builders
HVAC installation & service
Electrical & plumbing contractors
Roofing & exterior specialists
Landscaping & irrigation services
Specialty trade contractors

Personal Services & Retail

Nail salons & beauty services
Hair salons & barbershops
Day spas & wellness centers
Dry cleaners & laundry services
Fitness studios & gyms
Pet grooming & boarding

Automotive Services

Auto body & collision repair
Auto detailing & car wash
Tire shops & wheel alignment
Oil change & quick lube
Auto parts & accessories
Mobile mechanic services

Retail & Consumer Services

Convenience stores
Specialty retail shops
Franchise locations
Printing & copy services
Florists & gift shops
Hardware & home improvement

Healthcare Services (Non-Clinical)

Home healthcare agencies
Medical billing & coding services
Healthcare IT & software
Medical equipment sales & service
Health & wellness centers
Senior care & assisted living

Property & Facility Services

Property management companies
Janitorial & cleaning services
Pest control services
Pool maintenance & service
Security & alarm systems
Moving & storage companies

Manufacturing (Light / Specialty)

Custom metal fabrication
Food & beverage production
Packaging & labeling
Contract manufacturing
Specialty product assembly
Industrial component production

Distribution & Wholesale

Industrial supply distributors
Food & beverage distributors
Building materials wholesalers
Electronics & components
Medical supplies distribution
Specialty product wholesale

Logistics & Transportation

Regional trucking & freight
Last-mile delivery services
Warehousing & fulfillment
Third-party logistics (3PL)
Towing & roadside assistance
Supply chain management

Food & Beverage

Restaurants & fast casual dining
Catering & event food services
Food trucks & mobile vendors
Specialty food production
Bakeries & confectioneries
Coffee shops & cafes

Education & Training

Trade schools & vocational training
Corporate training providers
Tutoring & learning centers
Childcare & early education
E-learning content creators
Professional certification programs

Ready to Build Your Business for Maximum Value?

If your business fits the profile, MainSquare can help you systematically increase enterprise value and prepare for a successful exit.